Google, Stripe and Shopify back Omani startup's plan to turn captured carbon into rock
The $11.7 million deal through the Frontier coalition covers nearly 21,000 metric tons of carbon dioxide to be removed between 2028 and 2031.
Corporate buyers including Google, Stripe and Shopify have agreed to pay $11.7 million to the Omani company 44.01 to permanently store nearly 21,000 metric tons of carbon dioxide underground as rock, Mark Segal reported Friday in ESG Today.
The purchase was made through Frontier, a coalition of companies that buy carbon removal, with Autodesk, H&M Group and Workday also taking part. The carbon dioxide (CO2) is set to be removed between 2028 and 2031.
Founded in Oman in 2020, 44.01 dissolves captured CO2 in water and injects the acidic solution deep underground, where it reacts with minerals in the rock and turns solid. The new project is described as the first commercial-scale effort to pair biogenic CO2, carbon originally absorbed by plants, with permanent storage through mineralization.
It is Frontier's first purchase using underground mineralization and its first in the Middle East, as the coalition narrows its buying to suppliers it sees as able to scale. Frontier recently raised $915 million from buyers including Salesforce and Anthropic, doubling its funding.
"Where we can store CO2 shouldn't limit where we can remove it," said Hannah Bebbington Valori, head of Frontier. Talal Hasan, chief executive of 44.01, said the deal moves the company's technology "from demonstration to commercial deployment."
This brief is based on an article published Oct. 16, 2026, by Mark Segal in ESG Today. Read the original: https://www.esgtoday.com/google-stripe-shopify-sign-carbon-removal-deal-with-co2-into-rock-startup-44-01/
This article was produced with the assistance of AI tools and reviewed by an editor before publication.
